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Wednesday, September 11 • 11:30 - 13:30
Introduction to social network analysis with NodeXL Pro

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As people increasingly participate in online communities for social, commercial, and civic interaction, new methods are needed to study these phenomena. Social network analysis (SNA) makes a valuable contribution to social media research and data journalism by providing a language and measures for sets of complex relationships created from patterns of online communication. This short course provides an overview of the SNA tool NodeXL Pro and demonstrates through theory and practical case studies its application to research and journalism, particularly on social media and digital interaction. Upon completion of this course, participants will
  • understand the basics of SNA, its terminology and background
  • know how to conduct a SNA on any set of network data (data import, community clustering,
    influencer detection, content analysis, sentiment analysis, time series analysis, visualization)
  • create and visualize network datasets with Twitter, Facebook, Youtube and Wikipedia data



NodeXL is a plug-in for Microsoft Office Excel and supports all features to conduct a professional social network analysis (SNA). All steps can be automated with a single click which makes it easy to use for non-programmers. Here is an example of a network analysis and visualization of the Twitter hashtag #ddj: https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=190206

Requirements
  • Laptop with Windows Operating System, Microsoft Office Excel 2010/2013/2016/365
  • Twitter account, Facebook account to download data
  • NodeXL Pro user license (a free 2-month trial user license will be provided for participants)
  • Attention Mac users: NodeXL Pro is Windows OS only. Mac users need to install a remote
    virtual machine with Amazon Web Services. This process may take about 30 minutes. Here is a link with instructions: https://www.smrfoundation.org/2018/01/02/using-nodexl-in-the- cloud/





Speakers
avatar for Harald Meier

Harald Meier

Chief Analyst, Social Media Research Foundation
Harald Meier graduated from the Department of Geography at the University of Münster, Germany, in 2011. His diploma thesis offered a new approach to world city network research with a focus on spatial configurations of online networks. Eventually he founded the Digital Space Lab... Read More →


Wednesday September 11, 2019 11:30 - 13:30
Raum C55

Attendees (1)