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Monday, September 9 • 15:30 - 16:30
Viewers Perceptions of ‘Automated’ News Videos

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This paper explores how consumers evaluate news videos made with the help of automation against human-made equivalents. Nine focus groups were conducted with online news consumers. Participants were played a range of online news videos, including some that had been made using automation (although this was not disclosed to the participants), and prompted to discuss their reactions in depth. The results show consumers evaluate short-form online news videos using some of the same criteria used in evaluations of written news (see, e.g., Sundar 1999), but also others such as humour and relatability. Videos produced with the help of automation received mixed feedback, with some negative reactions to their reliance on still images and captions, and to the appropriateness of some of the accompanying images and music clips. Such feelings have not been revealed before in other research on automated journalism, although we cannot, yet, say whether that is because those other studies took a quantitative approach or because they focussed on text rather than video.

avatar for Neil Thurman

Neil Thurman

Professor, LMU München
Neil Thurman is a Professor of Communication at LMU Munich and a Volkswagen Foundation Freigeist Fellow. He was the first faculty member in electronic publishing at City, University of London and has directed Master’s programmes in Electronic Publishing and Journalism and Globalization... Read More →

Monday September 9, 2019 15:30 - 16:30 CEST
Großer Saal

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